Mobile games have become so popular that the gaming apps niche has become one of the most popular niches that developers use to generate revenue. Consider this, the mobile games category account for over 75% of iOS App Store revenue. The same category accounts for an astonishing 90% of store revenue generated by the Google Play Store.
Today, it is relatively easy to develop games for either platform. However, the most difficult part comes after the successful development and launch of the game – marketing the mobile game app. To accrue success, you must get the marketing just right. However, marketing mobile games can be very difficult.
A good way to nail the marketing of your mobile gaming app is to develop a solid marketing strategy even before you launch your app. This will increase the chances of having a successful launch. Herein are the top tips you can use to effectively market your mobile game, helping you reach your target audience and generate revenue from your efforts.
#1. Have A Website Dedicated To Your Game
Your app should have a home on the web. Additionally, your app’s website should have an effective landing page; the landing page should be beautifully designed and informative.
Creating a website for your mobile app is an important marketing tool. For instance, you can use the landing page of the website to attract people to your app, outside the app stores.
Additionally, since the download page and the web pages attract different kinds of audiences, you are able to attract a wide diversity of customers, all with the aim of installing your app.
To create an effective landing page, you should set your marketing goal even before creating content for your website. Having marketing goals will steer content development in the right direction, helping generate more leads and converting the leads.
Moreover, your marketing strategy should entail collecting information such as demographic information, customer enjoyment, and other insights that will fuel your growth strategy.
#2. Ask For Reviews And Feedback To Accrue Insights
Today’s customers are aware of the numerous options they have as far as gaming apps are concerned. When bombarded with plenty of choices, many customers rely on the reviews and rating that other customers give to know which games to try. You can leverage the ratings and reviews system to your advantage by participating in the ratings and reviews.
To this end, do not just make changes in accordance with your customers’ reviews. You should make changes after understanding why your customers make the request they make. This will help you improve your app immensely. In so doing, you will also be putting the customer first, making them happier and improving their ratings and reviews.
#3. Create Forums Where Your Customers Can Discuss The Mobile Game
A forum is a great tool for your app users to congregate and discuss their experience. Moreover, it is a great tool to build trust as it allows your customers to meet other players and share their experience.
It a great avenue to receive positive feedback. Importantly, it is a great place for receiving negative feedback, whereby your customers can air their opinions in a common-ground environment. As much as the criticism will be there for all to see, it is far better to engage your customer than not to engage them at all. It negates their need to uninstall your gaming app. If you get negative feedback, as disappointing as it may seem, it is a huge opportunity to improve and optimize your app for the betterment of their experience.
Finally, forums provide a good avenue for you to provide stellar customer care. It is of critical importance that your customers have the best experience possible and a great customer care service goes a long way.
#4. Be Active On Your App’s Social Media Properties
Social media marketing has proven to be a very effective tool to get your customer attention. You should always make use of social media marketing to create a buzz around your app and to market it in an intuitive manner. Moreover, you should use social media platforms to engage with your customers.
This is more effective if you can integrate social media into your mobile gaming app. For instance, you can make it possible for propel to share their successes such as scores and progress. Doing this will improve the credibility of your app and the increase your success. Furthermore, it will get your mobile gaming app to more eyeballs as your customers will be able to share your app with their networks.
You can use social media to extend your fan base beyond the app stores. Publish the app’s details on various social media channels and grow your brand. Being present on social media also increases the effectiveness of word-of-mouth marketing.
That being said, you should note that not all social media channels will work for your particular marketing strategy. As such, keep in mind the channels that better fit your brand/gaming app, the target demographic, and the feedback system you have in place.